01 Apr Step-By-Step Guide To Launching Your New Site
Things move pretty fast online, and things can get out of date sooner then you think. Keeping this in mind, it is important to ensure your website is always up to date and highly engaging. Sometimes the only option is for a complete redesign and launching of a new and improved site. If this is what you have decided to do, then there are a few things you need to be aware of.
A completely new website is a massive undertaking and there are a number of issues that can arise if you do not follow the correct procedure. While this time can be a bit stressful, the best thing to do is have a comprehensive checklist (before you even start making site changes) so you can look back and ensure you aren’t missing anything.
All the actions in your checklist can be broken down into three main areas, and all of them can be helped through Sydney SEO Services from SEO Shark:
- During launch
- Post launch
So have a look below at some of the tasks that need to take place during each of the main areas:
Choosing the right website platform is important because it acts as your base and you build everything off there. One of the most common website platforms is WordPress, but there are others out there, so it is a good idea to do your research and find one that you think best suits your needs.
Finding the right domain name is vital because bad ones are certainly difficult to recover from – this is especially the case if you have a brand new website. As a general rule of thumb, look to avoid numbers or any words that are spelt differently in different English speaking countries (like “mom” or “mum” etc.).
This is something that is probably not considered properly, but your web hosting plays a major part. This is important because it impacts SEO factors like your site speed and can even help (or hinder) any potential long term plans like flexibility and expansion.
You’ll need to have a clear understanding of all the redirects to be implemented when your website finally goes live. Without a proper list of all your redirects you could be left with a lot of 404 error pages, which could lead to a negative user experience (and therefore a drop in your rankings).
This is really important, a user needs to actually be able to use your website! Here there are a few things that you should think about, like can users read everything easily, does it work in different browsers (for example Chrome, Fire Fox, etc.), is there easy navigation and does the site work on all devices.
Pick Launch Day
You should look to spread the word of your new launch day. Make a big deal out of it, you have spent a lot of resources on this, so don’t just let the new website launch go unnoticed. Send out emails and press releases to industry publications.
Meta data is something that people tend to forget about, but it is still very important area to think about – especially when there is a new website designed. As you are in the process of building this new website, you probably have found you have new long term goals and therefore your meta data should reflect the new goals you are trying to achieve.
Mobile First Indexing
This shouldn’t come as news to you, when you are designing a new website you’ll need to think of mobiles first. Basically your website needs to be mobile friendly. If you have the resources, it can be a good idea to have your pages compatible with AMP.
As talked about in the previous section, you’ll need to actually implement your 301s. So if you developed a proper list pre-launch then this section is made easy. You have put in all this work for your new website, you want to ensure that people are actually directed to your new site.
Web Address Change in Google Applications
You’ll need to ensure your new web address is inputted correctly into both Google Search Console and Google Analytics. In Google Search Console you’ll also need to resubmit your sitemap, if there have been any changes.
Even though you have done your best with the 301 redirects, there is still a chance you have missed some, so it is important that your check around your site fore broken links. Doing this manually can take a long time, so it is recommended you use a broken link checker tool to assist you.
There will always be a few things to fix post launch, you’ll find some of the areas to look into when you check your site speed. Google’s PageSpeed Insights tool is probably the best place to start, you’ll see your site speed for both mobiles and desktop.